Revamping a B2B Online Store: A Journey to Enhanced Efficiency and Better User Experience

Client

Fortrade is an established furniture trading company that has recently expanded its activities to other areas. For 20 years, they have been marketing furniture to both consumers and domestic and international furniture retailers (B2B), who regularly order through permanent contracts. The majority of B2B sales are conducted through their online store.

Challenge

Fortrade's online store development was managed by an offshore programming team, resulting in communication obstacles and development constraints. As the business grew, these inconveniences were increasingly perceived as a business risk. 

The B2B web store revamp was imminent. Fortrade envisioned a flexible solution that could adapt to the specifics of the existing sales process while allowing for future business optimization and modern user experience upgrades.

Solution

Data migration was quite a challenge. The process entailed the ERP integration API  to speed up the data flow. Moreover, Creatim’s developers updated Fortrade’s data feed system, which enables partners to import product descriptions and stock information into their sales and marketing channels. Furthermore, partners can  now leverage additional, industry-specific functions:

• Only packaging quantities or their multiples can be added to the cart (e.g., 4, 8, or 12 pieces)
• Gross weight and volume are calculated in real-time so partners can plan deliveries. Partial delivery is possible, and the system calculates delivery dates based on the order (some items may be in stock, some arrive in two weeks, some in two months, and some are not yet ordered), so the buyer knows when each item will be delivered.
• Partners can adapt the procurement process to their needs, assigning different roles and authorities to members of their procurement team. For example, they can limit who can see stock data and prices and who is eligible to place orders. 

On the editorial side, web store managers can conduct data exports without technical knowledge. The system flags risky buyers and warns them about outstanding obligations.

Client Statement:

"The Creatim team met our wishes and responded to challenges with insightful suggestions. We have received numerous positive responses from our partners. Their satisfaction is reflected in the growth of online sales. Thank you to Klemen and the team!"

Petra Urbančnik